You have come halfway in 2018 and
2019 is about to start. The journey of Search Engine Optimization (SEO) so far
is good; it has helped the businesses a lot over the years. Today, the aim of
SEO is no longer about bringing the website on the top pages. Like the
development, it has carved out its own importance. Top
SEO Companies in India are focusing on new trends snippets, voice
search, visual content, chatbots etc. to
name a few to which have delivered results.
Old strategies are still viable,
frankly not have become obsolete totally but with new technologies are taking
SEO to a whole new level. SEO helps to increase the search traffic but the
following trends are not necessarily related to organic search. You should hire
the best
SEO expert in India who has excellent professional history to achieve
the desired results.
Following are some latest SEO trends
you need to implement in your digital marketing strategy:
1.
Accelerated
Mobile Pages (AMP)
AMP was rolled out by Google to
compete with Facebook’s instant articles. Though
the first AMP page was launched in 2016, this revolutionary thing in terms of
speed did not take off like what was expected. AMP pages load faster and quickly on any browser than
regular website pages. It has become a thing of prime importance since internet consumption on mobile devices has
increased exponentially.
This is something that you can’t
expect the Best
SEO Company in India to do as this task is materialized by the
developers. You should consider the integration
of AMP so that your users can easily access your web pages instantly on any
smartphone.
2.
Voice Search will
be the key aspect
The virtual assistants like Siri,
Alexa and Amazon Home have made things easier for you but have increased the additional workload for web developers. It is a
blessing in a disguise as it saves users’ time and most users are using voice
search facility on their smartphones. You may not be using it today but it is
likely that its users are surely going to increase in upcoming years. So, your
SEO strategy should be created keeping this aspect in mind. Hire a top SEO
services agency who knows how to use Google Voice search functionality
for your benefits.
3.
Mobile-friendly
responsive websites
The recent years have witnessed a high
inclination of users towards mobile internet consumption. High online usability
on mobile devices has forced online businessmen and entrepreneurs to design
responsive websites. A responsive website would mean high conversion rates and
click through. Your business should be accessible to all users, more importantly, the mobile users are in large
numbers, and all screens. It has been
seen that mobile responsive websites have
increased conversions by 1.5 times. This
technique is picking the momentum and the SEO experts should be ready to use it
to high search traffic with conversions as well.
4.
“Linkless” backlinks
for trust signals
If you are thinking of creating your
brand, then it is a must. Linkless means that you are not giving any links to
your website rather you are only mentioning the name of your brand. It is
nothing less than a revolution in the field of search engine optimization where
everything used to be revolving around the backlinks. In linkless backlink,
there is a simple mention of the business
name or brand’s name by other internet visitors.
Search engines pick up these linkless
backlinks or mentions and use them as trust signals. Search
Engine Optimization Company usually works on backlinks while the
linkless backlinks are created by the users. Not all comment or mentions are
positive so you should consider hiring
someone to monitor like an online reputation management company.
5.
Visual
content to bring traffic from Google images directly
You all heard of a line that a
picture is enough to say a thousand
words. Now, internet users are more driven by the visuals than the content or
text. Visual content is more likely to
grab attention than bookmarking and classifieds. There is an intense battle
among the companies for the users, so it’s better you start paying attention to optimizing the visual
content for search engine optimization. Optimizing visual content also includes compressing the image size without
losing the quality so that the pages load quickly. Doing this, you will have
the opportunity to attract traffic straight from Google Images.
6.
Rich Snippets
Are Grabbing The Attention
Google has unfolded a new feature
from its cap: Snippets. It gives a complete and precise answer to users’
queries. When you search on Google, a short description and some other
information show up along with links of the website. It can be in the form of a
paragraph or a sequence of bullets and numbers. Rich snippets are likely to
produce favorable SEO results for you. Don’t forget to hire the Best Search Engine Optimization Services
to implement this aspect into your website.
7.
Interactive Chatbots
to decrease bounce rate
In 2018, the functionality of chatbots on websites has started to become
a trend. It has a set of answers to a predefined set of questions. The users
get the answers to all their queries instantly optimizing the time of your
staff. While framing the answers for the queries, use your keywords wisely. Today,
it is not popular then tomorrow it will. It increases the customers’
involvement and initiates conversation
and interaction like a company’s representatives. Unlike the traditional method, a chatbot can provide 24x7
customer support. The qualities of chatbots like quick communication,
interactive conversation, and excellent
support will help the SEO experts to bring down the bounce rates.
Some of the above SEO trends were
introduced in 2018 or in 2017 but the probability of their success is still
higher in 2019 without any fundamental changes in it. Hire the top SEO
Services Company in India who can make the most of these SEO trends. If
you are looking for a top SEO company in India, get in
touch with us at info@thedreamsteps.com.
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