Question 1

Do we have to use more than one service?

Accepted Answer

No — most engagements start with one. Plenty of clients come to us for a single thing: a website, an app, an AI feature, a modernisation project. The advantage of having all nine service areas under one roof is not that you must use them all; it is that when a project naturally touches more than one — a build that needs design, an AI feature that needs a modernised foundation — there is no gap between vendors and no finger-pointing. You use exactly what you need, and the rest is simply available if and when it becomes relevant.

Question 2

What is the advantage of one team over specialist agencies?

Accepted Answer

The advantage shows up in the gaps. When a designer, a developer, an AI consultant, and a marketer are four separate firms, the business spends its time managing the seams between them — and when something goes wrong, each can plausibly blame the others. With one team, the design informs the build, the build is engineered to be marketed, and the AI sits on a foundation that was made ready for it. One team is accountable for the whole outcome, not just its slice. For genuinely specialist, deep work some businesses still want a specialist firm, and that is fair — but for most, the cost of the seams is higher than they realise.

Question 3

Where is your team based, and who will we work with?

Accepted Answer

Our entire team is based in Noida, India — 40 engineers and designers in our iThum Tower B office, founded in 2015. We work with businesses and agencies across the UK, US, Ireland, Australia, the UAE, Germany, and the Netherlands, with working hours that overlap UK mornings, the full EU workday, and US afternoons. Every engagement has a named project lead as your single point of contact, and you get direct access to senior people — no account handlers sitting between you and the team doing the work.

Question 4

How do we start, and how do we know which services we need?

Accepted Answer

It starts with a 30-minute discovery call — no slide deck, no pitch — where we talk through what you are trying to achieve. Part of that conversation is us telling you honestly which services the goal actually calls for, in what order, and which ones it does not. Within two working days we follow up with a written proposal: scope, a realistic timeline, the team, and an honest cost. If we are not the right team for it, we will say so on the call. You do not need to arrive knowing which services you need — working that out is part of what the first conversation is for.

Question 5

Can you take over a project another agency started?

Accepted Answer

Yes — this is common, and we handle it carefully. When we inherit work, we do not start by changing things; we start by understanding what exists, getting it into a state we can see and test, and giving you an honest assessment of where it stands. Sometimes the right path is to continue and improve it; sometimes it is to modernise the worst of it first. Either way, we are direct about what we find. Taking over unfamiliar code, designs, or campaigns is ordinary work for us, not an exception.

Question 6

Do you work with agencies on a white-label basis?

Accepted Answer

Yes — roughly a third of everything we ship is built for other agencies, consultancies, and product teams under their brand. We never appear in front of your client; communication, deliverables, and code go out under your name, with an NDA and sub-contract in place before any work begins. Three models are available: fully white-label, a dedicated pod working as your in-house capacity, or sprint-by-sprint overflow when your team is full. Almost every service on this page can be delivered white-label. Our White-Label Engineering page covers it in full.

Question 7

What does an engagement cost?

Accepted Answer

It depends entirely on the service and the scope — a focused piece of work, a full build, or an ongoing programme are very different things. Rather than publish numbers that would be misleading, we scope every engagement against the specific situation and are competitive with established design and engineering rates internationally. The fastest way to a realistic figure is the discovery call: tell us what you want to achieve, and we will come back with a written proposal that includes an honest cost. For several services, a low-commitment audit is the lowest-risk way to start.

Brand, identity, and digital design — built to last.

Five design disciplines, one team behind all of them.

Amazon A+ Content and Storefront Design

Brand Identity

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UI/UX Design

Questions buyers ask before they get in touch.

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