The Dream Steps Journal

Logo Design

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Articles

Logo Design · 9 min read

What you’re actually paying for when you commission a logo

Logo prices range from pocket money to enterprise budgets — and most people have no idea why. Here are the seven things that actually move the price, the four bands you can buy a logo in, and the trade-off you make at each one.

By vikas 14 May 2026

Logo Design · 8 min read

5 signs your logo needs a refresh (and 3 that say it doesn’t)

Not every logo that feels old needs replacing. Founders refresh for the wrong reasons four times out of five — and the wrong reasons cost the same as the right ones. Here are the signs that actually justify the work.

By vikas 10 May 2026

Logo Design · 8 min read

The logo design process: from brief to final mark

A focused logo project is four weeks. Five phases. Three concepts narrowing to one. Here's exactly what happens in each phase — and the failure modes when phases get skipped.

By vikas 6 May 2026