Two visual sales tools, two completely different jobs. One earns the pickup on a shelf; the other closes the click on a listing. Treating them as the same design at different sizes is the most common mistake in product launches.
There's a difference between packaging that wins a design review and packaging that wins on a shelf. The difference is seven principles — and a six-foot blur test that catches 80% of packaging failures before the print run.
An Amazon listing converts because the buyer's questions get answered in the order the buyer asks them. A+ content is the only section of the listing where the seller controls that order. Here's the five-module structure that works.
